Thursday, January 31, 2013

*This product has been tested safe for humans.

I suffer no shortage of my more musically inclined friends in the west telling me the good, the bad, and the ugly of pop music back home. The music industry documentary exposé, Before the Music Dies covers much of their concerns, particularly the homogenization of music and the lowering quality of the pop idol du jour. As a humanist and a student of psychology, my interest always falls with the idol herself (or himself, though rarer). What is she experiencing? How is she handling the media? Will she be okay when the praise is gone and only the worst of the paparazzi are left, looking for embarrassing poses or the exposure of cellulite-ridden skin? When value comes from hype, beauty is fleeting, and true talent is replaced or hidden behind technology, dehumanization is bound to occur. The train wrecks that follow suit our culture's mythos as well as our own secret sadistic schadenfreude.

Music is a business. There is money to be made. Somebody has to take the limelight (if not also the fall), and aging performers must be replaced, lest profits slip. Right?

アイドル歌手は無痛有る。。。

Enter Japan's entirely fictional pop idol, Miku Hatsune. She's sixteen with aqua colored hair that's longer than her own body, has a broad vocal range of A3 to E5, can sing impossibly fast, never tires, and never ages. She's performed concerts with live bands whom she could introduce by name. What's more, for the price of software, she will dance and sing just for you, in poses you command and lyrics you write (assuming you can type Japanese).

"Hatsune Miku – The World's First Virtual Diva" 
with English closed caption option


Hatsune's voice is propelled by Vocaloid (Wiki article), a software program that imitates the human voice, allowing any aspiring songwriter or lyricist to create full songs and to upload and share new work with others.

There's some speculation that the "live" versions of Hatsune in concert were created using mirror techniques like Pepper's Ghost or the slightly elaborated Musion Eyeliner. Though I can't find it now, one article claimed she was made using nine projectors and special software (beyond the Vocaloid software that runs her voice). Watching Youtube videos of her concerts, I think it's more likely she is made with a DILAD Screen or similar product, as claimed in the Wikipedia article about holograms.

Miku Hatsune performing her popular hit "Melt" live in concert.


Though Hatsune has not given a concert in several years, she has continued to make two to four albums a year, and her voice is improving. Miku Append is an additional software pack you can add to Vocaloid to change the timbre of her voice from breathy "Sweet" to a more melancholy "Dark." Hatsune is also learning English, though like most English imitation programs, diphthongs are awkward and vowels and stressing are inconsistent with any one regional accent.

Because almost anyone can buy her software, write songs, and share them on the internet, Hatsune has a wide range of musical styles, from folk, to pop, to jazz, to grunge. With Vocaloid, she's not alone, as she's accompanied by a set of other voice-centric personas that have different ranges and styles.

Though she was designed to be a singer first, Hatsune's image has become one of the most well-known in Japan, and she has had appearances in anime, manga, and games (physical and virtual); and there has been numerous figurines made of her. Various incarnations of the virtual pop idol include a chibi (super-deformed; small and cute) version for video games (pictured below):

Super-deformed Hatsune dances at the bottom of the screen with her fellow 
Vocaloids in the Wii version of Taiko no Tetsujin (meaning "Taiko Master")


. . . to grungy, low-color counts for her video "Love is War":

Commercial art for "Love is War"

"Love is War" video with Japanese and English subtitles


. . . to a mature-looking figurine with a commanding gaze, celebrating her car's win at Japan's Super GT in 2011:

Official artwork and celebratory figurine with parasol prize


With still a long way to go before we can fully synthesize the human voice to sound natural, Hatsune poses no threat to "real" singers, though she does add a new perspective. Digital manipulations like autotune become just another toy in Hatsune's box rather than the shameful crutch of failing human voices. Would-be songwriters and lyricists have a way to explore and exhibit their work without having to "break into" the status-quo-enforcing industry first. Hatsune herself can be loved by adoring fans, and when she becomes unpopular, safely let go without feeling any pain or rejection. And though there are still many kinks to be worked out in terms of copyright, Hatsune Miku and her fellow Vocaloids are showing us a little of the future of the music entertainment industry. It's no wonder that her name means "First Sound, Future."